Operators carrying a business that has outgrown its systems. The person who owns the number, inherited the mess, and is tired of waiting for the next big software project.
We know the private-equity world especially well. If you are a COO or VP of Operations inside a portfolio company with a board, a clock, and a margin target, this is built for you. If you are a CEO, GM, or product leader who needs a new capability built, this is also built for you. The same shape without the PE pressure (family business with an active board, late-stage startup tightening margin, founder-led company prepping for sale) lands the same way.
If you own a broken workflow or know about a capability that should exist, the conversation is open to you whether you sign the check or your boss does.